Conference planning 2023 – secure the best locations now to hold successful conferences
A host of conferences and seminars will be held again in 2023. A large part of the success of a conference also depends on the right location. Today, conferences and seminars must be planned like events to inspire employees and encourage them to participate and actively participate.
If a company is planning conferences or seminars in the coming months, those responsible are well advised to quickly secure the best locations for their conference planning for 2023. There is no question that a suitable location has a significant positive impact on the success of the event by encouraging employees to actively participate.
Criteria search when selecting a location
Which aspects help narrow down the selection of locations until the final decision is made? And what benefits does the organizer have from holding their seminars, for example, at the Freiburg Conference Center, the "Heuboden" event location? Here, bright and quiet conference rooms allow employees to concentrate unhindered on the learning material. An overnight stay at the Landhaus Blum Hotel, right next door, promises relaxation after the seminar day.
Informal team building is a highlight
Today, conference or seminar participants want to feel that being there is worthwhile, both during the day and in the evening after the "obligatory" part of the event. Organizers also appreciate the opportunity to use the time before and after conferences for informal team building. Here, too, the facilities and surroundings of the venue determine success.
The customer is looking for something special
The complex management of meeting planning for seminars, presentations, conferences, and training courses involves the implementation of tasks, process steps, and timing. Studies show that a location can be located anywhere in the city. But it only achieves exclusivity through differentiation or a unique selling point. If it has something unique, it appeals to every client.
The main decision factors for a location include:
- the combination of design and decoration
- positive press reports
- an exciting background story
- a single factor with a "wow effect"
These secondary factors make a significant contribution to the overall concept of conferences:
- Possibility of individual arrangement
- Barrier-free event rooms with daylight
- state-of-the-art technology and tools
- seminar rooms equipped according to the latest findings in learning psychology
- free WiFi
- high-quality equipment
- Snacks and various specialties during the breaks of the event
- rich breakfast
- varied buffet selection at lunch in the restaurant
- scenic surroundings
- convenient arrival
- tastefully furnished rooms for overnight stays
- comfortable atmosphere in the location
Multiplier Internet supports conference planning
Another important point concerns the multipliers who help a venue attract public attention. Most customers research a potential event location online in advance. Ultimately, the key to success is the relationship with the customer, who is given the feeling of being the center of attention and having a say in the conference planning. Only when customer satisfaction is evident upfront will a booking be made. If the event then runs to the complete satisfaction of everyone involved, the customer will choose the location again and recommend it to others.